PROJECT DEVELOPMENT
Golden Wood is a scalable eco-technology project at the intersection of the gaming industry and sustainable investments. We are gradually developing infrastructure, expanding our partner network, and strengthening production capacity to ensure stable growth and long-term value for users and investors.
TARGET MARKETS
ANALYSIS OF THE GLOBAL MOBILE AND CASUAL GAMES MARKET
GLOBAL MARKET
$187.7B
The annual market growth averages 6.2%
MOBILE GAMES
$92.6B
The largest and fastest-growing segment
CASUAL GAMES
$14.99B
Expected growth to $25.86B by 2029 (CAGR 8.56%)
TARGET MARKETS BY REGION
UNITED STATES
The North American games market grew by 1.7% YoY, reaching $50.6 billion in revenue.
ENVIRONMENTAL AWARENESS
According to a Pew Research Center survey, 43% of Americans believe that climate change is already causing significant harm, and another 63% expect increased climate impacts in their lifetime.
EUROPE
The European games market reached approximately $33.6 billion in revenue, with a YoY growth of 0.8%.
ENVIRONMENTAL AWARENESS
According to a survey, more than 8 out of 10 respondents consider it important that their national governments (86%) and the European Union (85%) take measures to improve energy efficiency by 2030.
ASIA-PACIFIC
This is the largest gaming market globally with a revenue of $84.1 billion, despite a YoY decrease of 0.8%.
ENVIRONMENTAL AWARENESS
Over 60% of respondents from Singapore consider climate change a major challenge for the region, reflecting a high level of environmental awareness.
MARKET GROWTH BY REGION (%, YEAR)
Global Market Growth Forecast
+8.56% CAGR BY 2029
Growth is driven by an increase in mobile users, improved smartphone accessibility, and growing interest in eco-topics
REVENUE PROJECTION
OUR PLANS IN FIGURES
OPTIMISTIC SCENARIO
$4.4M
Total User Base:
2M
CPI (Cost Per Install):
$1.00
CAC (Customer Acquisition Cost):
$1.50
Paying Users Percentage:
2%
LTV (Lifetime Value):
$10.00
ARPPU (Average Revenue Per Paying User):
$10.00
ARPU (Average Revenue Per User):
$2.00
Total Annual Revenue:
$4,400,000
OPTIMISTIC SCENARIO
$2.4M
Total User Base:
1.5M
CPI (Cost Per Install):
$2.00
CAC (Customer Acquisition Cost):
$3.00
Paying Users Percentage:
1.5%
LTV (Lifetime Value):
$8.00
ARPPU (Average Revenue Per Paying User):
$8.00
ARPU (Average Revenue Per User):
$1.50
Total Annual Revenue:
$2,430,000
OPTIMISTIC SCENARIO
$1M
Total User Base:
1M
CPI (Cost Per Install):
$3.00
CAC (Customer Acquisition Cost):
$5.00
Paying Users Percentage:
1%
LTV (Lifetime Value):
$5.00
ARPPU (Average Revenue Per Paying User):
$5.00
ARPU (Average Revenue Per User):
$1.00
Total Annual Revenue:
$1,050,000
PROJECT EVOLUTION
SPRING 2025:
- MVP Development: Actively developing the minimum viable product version of the Golden Wood mobile application, where users can purchase virtual trees.
- Plantation Care: Continuing to grow Paulownia on our production fields in Turkey.
SUMMER 2025:
- Browser Version Launch: At the end of summer, we are launching the first browser version of the application so that users can start interacting with the product and see its potential.
- Active Investment Attraction: Starting a campaign to attract investors to expand plantations by 200–300 hectares.
AUTUMN 2025:
- Mobile Version Launch: By the end of autumn, we are releasing the mobile application that users can download to their devices. This will expand the audience and increase engagement.
- Plantation Expansion: With the attracted investments, we are expanding the Paulownia planting areas, ensuring stable growth and profitability of the project.
WINTER 2025 – 2026:
- Optimization and Scaling: Analyzing the results of the first months of the application and plantations, optimizing processes, and preparing for further scaling.
ENVIRONMENTAL IMPACT
Organizing joint tree planting events
COMMUNITY
Engaging players in real-world environmental initiatives
GLOBAL REACH
Scaling to key markets with local adaptation
SEASONAL EVENTS
Regular activities enhancing connection with the real world
MARKETING STRATEGY
PERFORMANCE MARKETING
Targeted advertising on TikTok, Google Ads, Meta with A/B testing of creatives
INFLUENCER MARKETING
Collaboration with eco-bloggers and gamers for promotion on social networks
PHYSICAL EVENTS
Tree planting events with the participation of the player community and volunteers
MARKET ENTRY STRATEGY
2025
SOFT LAUNCH
Limited launch in 3-5 countries for testing and debugging
2025
EARLY ACCESS
Expanding geography, integrating with the community, gathering feedback
2025
GLOBAL LAUNCH
Full-scale launch on iOS and Android with a marketing campaign
2026
Scaling
Building up the user base, expanding eco-initiatives
STRATEGIC PARTNERSHIPS
ENVIRONMENTAL ORGANIZATIONS
- Forest and wildlife protection funds
- Non-profit tree planting organizations
- Climate change initiatives
BUSINESS PARTNERS
- Eco-brands and sustainable companies
- Manufacturers of eco-friendly products
- Technology companies with ESG initiatives
GLOBAL LAUNCH
Q4 2025
Full-scale market entry with an integrated marketing campaign, launch on iOS and Android, activation of all strategic partnerships, and scaling of eco-initiatives
